When to use this prompt
- A product issue, public concern, or sensitive situation needs response preparation.
- Different audiences need aligned but tailored answers.
- You need clear language without sounding defensive.
The prompt
Act as a crisis communication strategist.
Situation:
[describe what happened]
Known facts:
[list only confirmed information]
Audience:
[customers, media, internal team, partners, regulators, community, etc.]
Desired tone:
[neutral, empathetic, transparent, assertive, informative, etc.]
User concerns or public reactions:
[paste comments, questions, coverage, or likely objections]
Additional context:
[past statements, policies, screenshots, product details, constraints]
Create a response package with:
1. Communication principles for this situation
2. A short holding statement
3. Spokesperson-ready FAQ with direct answers
4. Audience-specific notes
5. What to say, what not to say, and what needs legal/product review
6. Open questions that must be confirmed before publishing
Do not invent facts. Separate confirmed information, assumptions, and recommended language.Expected output
- Response principles
- FAQ
- Holding statement
- Audience-specific notes
- Risk flags
AIMKT note
Adapted from your crisis/product response task. This should always be reviewed by the responsible team before use.